Why the Universe Plays Favorites, with Richard Koch

We grow up believing the world is fair: work harder and you earn more, put more in and you get more out. It isn’t. A handful of customers produce nearly all the profit, a handful of decisions shape a whole career, and a handful of relationships mold a life. In this episode, Igor sits down with Richard Koch, the British entrepreneur, investor and author of The 80/20 Principle, which has sold over a million copies in 40 languages. Richard explains how he used 80/20 thinking to co-found a consulting firm, compound his wealth at 22% a year, and build a life he enjoys. He covers the three ways entrepreneurs misuse the principle, the toxic belief that drove him for 25 years, and the books he returns to again and again.