The Seasonality Trap

Every year, the calendar seems to tell you when to push and when to brace for a slump: tax season, summer vacations, the back-to-school scramble, the New Year’s resolution rush. But what if planning around seasonality is costing you more than it’s worth? In this episode, Igor shares what happened when he tried to fight the slow months with extra promotions, why he switched to an 80/20 approach instead, and why the old seasonal patterns may no longer be reliable at all. Plus, a reality check for anyone heading into Black Friday thinking their offer is the only one in the inbox.