The Objection Behind the Objection

Every prospect on your list has a reason they're not buying. The problem? It's almost never the reason they'd tell you, and most of the time they don't even know it themselves. In this episode, Igor breaks down how to handle objections in email sequences: why one email should only ever tackle one objection, why preempting beats addressing, and why the most powerful objections to overcome are the ones hiding underneath the ones your prospects actually voice.