IKS165: How To Profit From Your Unsubscribes
Episode 18 min 31s

IKS165: How To Profit From Your Unsubscribes

Unsubscribes are the Boogeyman of email marketing.

They're the reason marketers refuse to mail their lists hard.

They're afraid to push people off their list, because that's, of course, is a bad thing, right?

Wrong.

Unsubscribes is one of the best thing that can happen to you.

Community discussion