How to Build Trust With an Audience That's Never Met You

Trust is the real currency of email marketing, and most people try to earn it the hard way. In this episode, Igor lays out a simpler path: showing your audience you already understand their struggle before you ever ask them for anything. He explains why the marketers who win are usually the ones building lists of people just like themselves, why a shared experience creates instant connection, and why he's willing to tell unflattering stories about his own family to build it. Plus, the counterintuitive answer to what you should actually be mailing your list about.