How to Bring a Dead Email List Back to Life

A list you haven't mailed in a year isn't gone, but it is dead until you give your readers a reason to care again. In this episode, Igor walks through exactly how to revive a neglected list: cleaning it, importing it the right way, reminding subscribers why they're hearing from you, and winning back their attention with infotainment instead of pitches. Plus, why boring is the number one sin in marketing, why a negative emotional reaction beats indifference every time, and the most underrated tool for turning emails into sales.