“Naming isn’t an academic exercise – it’s more about your gut feeling about a name” Eric Jackson is a linguist, namer, and brand strategist. He earned his master’s degree in linguistics from Boston University, where his thesis was called “A linguistic introduction to brand naming”. His employment as a namer has spanned top-tier companies like Lexicon Branding , Salt Branding (now Material ), and Northbound , and he’s created names for companies like Philips, New Balance, Verizon, Gillette and Nestlé. He’s also a fan of Dungeons and Dragons. Eric Jackson on LinkedIn Sketch Engine (corpus analysis tool) Corpus of Contemporary American English Catchword soda names Topics include – networking – theology – job hopping – small agencies – naming – branding – internships – taxonomy – linguistic analysis The post Episode #39: Eric Jackson first appeared on Linguistics Careercast .
