Why you're feeling stuck and how discounts influence buyer behaviour

Most of the best things in life start as a risk — changing careers, moving cities, building a dream. But data suggests we're not taking these chances as much as we used to. Even owning your own home can come with "golden handcuffs", tying people to one place, one job, and one version of their life. ABC business journalist Daniel Ziffer and author Jodi Wilson explore how to get yourself unstuck. This year marks the 75th anniversary of the Alice Springs School of the Air, the first of its kind in the world. While times and technology have changed since 1951, it remains a lifeline for kids in the bush. Principal Kerrie Russell, online learning platform founder Martin Dougiamas and parent advocate Amber Driver reflect on the legacy of Australia's largest virtual classroom. The Federal Court recently found Coles intentionally misled customers with its infamous "down down" discounts. So what role do discounts play in marketing and what does this mean for upcoming cases against other businesses?