Why Small Firms Win With Relationships, Not Leads

Most small law firms think the problem is leads. More ads. More clicks. More spend. But a lot of the time, the real problem is simpler than that. They are not building enough relationships. That is why we are bringing this episode back. It was one of our most downloaded conversations, and the ideas in it still hold up in 2026, even with AI, automation, and all the noise that comes with them. In this episode, Brian breaks down a different way to think about growth for small firms. Instead of c...