Price vs. Value | Why You Should Ignore Price Altogether

Oscar Wilde said "a fool is someone who knows the price of everything and the value of nothing." In this episode, Brian explores how smart professionals and lawyers are using value propositions to increase sales, make more money, and lead happier lives. If you can get your clients, your employer, and your staff to stop focusing on cost and, instead, focus on value, you will watch your profits go through the roof. Don't think you offer enough value to raise your rates or to ask for a r...