Most Law Firm Marketing Talks to the Wrong People

Most law firm marketing is aimed at one person: The prospect who is ready to hire right now. But that is only a tiny slice of the market. Most future clients are somewhere else entirely. They are confused. Curious. Avoiding the problem. Googling at midnight. Asking the wrong questions. Or not even realizing yet that they have a legal issue worth taking seriously. That is why we are bringing this episode back. This was one of the most downloaded episodes of Life Beyond the Briefs, and it makes...