If Throwing Money Isn’t the Answer, What Actually Works? | Conrad Saam and Gyi Tsakalakis pt. 2

So if throwing more money at marketing usually backfires… what actually works? That’s where this part of the conversation goes. Part 1 was about thinking differently. About stepping back and realizing that most lawyers aren’t struggling because they picked the wrong tactic… they’re struggling because they don’t have a clear way to evaluate what’s working in the first place. Now we get into the messy part. Gyi Tsakalakis and Conrad Saam start breaking down how marketing actually plays out in t...