How to Turn Your Expertise Into New Clients with a Book (Live at GLM) | Michael Delon & Jonathan Hawkins

Recorded live at the GLM Summit, this episode of Life Beyond the Briefs brings together Michael Delon and Jonathan Hawkins to answer a simple question with big upside: how do you turn the expertise you already have into a book that actually brings in clients? Michael walks through how busy professionals can create a book without locking themselves in a room to write for months, and how that book becomes a trust-building tool you can use in referrals, intake, and follow up. Jonathan shares the...