How Lawyers Win Search In The Age Of ChatGPT | Jason Hennessey

If you’ve been hearing that SEO is dead, this episode is going to mess with your assumptions. Because here’s the truth. The firms winning right now are not abandoning SEO. They’re doubling down on it. They’re just playing a very different game. In this talk from the GLM Summit, Jason Hennessey pulls back the curtain on what’s actually working today. Not theory. Not guesses. Real strategies that are driving real cases. Including the kind of strategy that led one firm to invest over $100,000 a ...