Tifiny Swedensky shares her expertise as a fractional CMO for law firms, revealing the essential roles, strategies, and metrics needed to build an effective marketing department that consistently delivers results. • The six key roles every growing law firm marketing department needs • Why having a dedicated intake manager is critical for converting leads • How to structure a smaller four-person marketing team for maximum effectiveness • The importance of consistent weekly marketing tasks like social posts, newsletters, and content • Why output beats perfection in legal marketing • How to properly allocate your marketing team's time (50% routine tasks, 10% data, 40% unique initiatives) • Why attribution in marketing is often misleading • Top marketing strategies for 2024 including Facebook retargeting, local service ads, and community events • Essential marketing tools and technologies for law firm marketing departments • The value of marketing director mastermind groups for sharing ideas and resources Grab your tickets for Tif’s event at special pricing for LBTB listeners here: https://www.sharpcookiedev.com/sharp-marketing-seminar-glm/ Visit sharpcookiemarketing.com to learn more about Tiffany's marketing director mastermind program and marketing audits for law firms. ____________________________________ Brian Glass is a nationally recognized personal injury lawyer in Fairfax , Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others. Want to connect with Brian? Follow Brian on Instagram: @ thebrianglass Connect on LinkedIn
