Dan Kennedy’s First Rule of Marketing: Stop Copying Your Competition | pt. 1

Most lawyers do marketing the same way. They look at what every other firm is doing, copy the message, copy the offer, copy the ads, and then wonder why nobody notices them. Dan Kennedy would tell you that is exactly the problem. We are bringing this episode back because it was one of the conversations listeners loved most. And honestly, it is not hard to see why. This is Part 1 of a two-part conversation from the Great Legal Marketing Summit, where Ben Glass and Dan Kennedy unpack one of the...