Your Clients Are Asking ChatGPT About Your Deals. Here's the Fix.

Your buyers and sellers are asking ChatGPT about your listings, consulting it about offers, and double-checking your advice. It is causing frustration, undermining your efforts, and in some cases blowing up deals.

Matt and Garrett unpack what happens when clients run a transaction past AI mid-deal: a $500,000 spread on the same $1.5M listing from two different prompts, the Ryan Serhant deal that nearly collapsed, and why language models amplify client fear instead of filtering it.

Good news, there is a fix and it will help solidify you as the expert agent positioned to get the job done. This fix is an essential upfront conversation coupled with a one-page AI guide in every buyer and listing packet.

We aren't going to stop them from using AI as a resource. Nor do we want to. What we need to do is guide their use and give them some proper context.

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