In this episode, naming expert David Placek shares his foundational principles that helped him create some of the world’s most iconic brands: BlackBerry, Azure, Sonos, and Impossible Foods, to name a few. Whether you’re launching a new company or naming a product, this episode will sharpen how you think about brand strategy and help you avoid costly mistakes. If you’re a premium subscriber Add the private feed to your podcast app at add.lennysreads.com : https://add.lennysreads.com/ Listen now: YouTube: https://www.youtube.com/@lennysreads Apple: https://podcasts.apple.com/us/podcast/lennys-reads/id1810314693 Spotify: https://open.spotify.com/show/0IIunA06qMtrcQLfypTooj In this episode, you’ll learn: • Why naming is the single highest-leverage brand decision you’ll make • The 3 pillars of effective names • How invented names outperform descriptive ones (and cost less to build) • Why brainstorming rarely works - and what to do instead • The story behind Intel’s Pentium and how one name changed the industry • Why “Swiffer” made mopping fun • How Vercel went from “Zeit” to a name built for momentum • The 6 challenges every name must overcome in today’s AI-driven world • What not to do: common naming traps that lead to forgettable brands References: • AMD: https://www.amd.com/ • Azure: https://azure.microsoft.com/ • BlackBerry: https://www.blackberry.com/ • Codeium: https://codeium.com/ • Dell: https://www.dell.com/ • HP: https://www.hp.com/ • Impossible Foods: https://impossiblefoods.com/ • Intel: https://www.intel.com/ • Lexicon Branding: https://www.lexiconbranding.com/ • Microsoft: https://www.microsoft.com/ • Navan: https://navan.com/ • Procter & Gamble: https://us.pg.com/ • Sonos: https://www.sonos.com/ • Subaru: https://www.subaru.com/ • Vercel: https://vercel.com/ To hear more, visit www.lennysnewsletter.com
