If you’re a premium subscriber Add the private feed to your podcast app at add.lennysreads.com In this episode, I share another 10 must-read essays that continue to shape how I think about product, startups, and career. Whether you’re scaling a startup, leading a team, or sharpening your thinking, this episode will expand your perspective and give you practical tools you can use immediately. Listen now: YouTube: https://www.youtube.com/@lennysreads Apple: https://podcasts.apple.com/us/podcast/lennys-reads/id1810314693 Spotify: https://open.spotify.com/show/0IIunA06qMtrcQLfypTooj Substack: https://lennysreads.com/ In this episode, you’ll learn: • Why solving the right problem for the right audience is obvious - yet essential • Why leaders must take full responsibility for any communication discrepancies • How to use the SCQA (Situation, Complication, Question, Answer) framework for concise, persuasive messaging • Why sales, often overlooked, is critical to your product’s success • A tremendously clarifying way to think about your market • The four types of “fit” every startup needs • What we get wrong about our definition of a startup • How to start giving away your Legos • How reframing what you’re selling can strengthen your positioning • What “Schlep blindness” is - and how founders can avoid it References: References: • Building Products: https://medium.com/the-year-of-the-looking-glass/building-products-91aa93bea4bb • Communication is the Job: https://boz.com/articles/communication-is-the-job • Distribution: https://a16z.com/distribution/ • Eigenquestions: The Art of Framing Problems: https://coda.io/@shishir/eigenquestions-the-art-of-framing-problems • Executive Communication: https://www.heavybit.com/library/video/executive-communication/ • Give Away Your Legos: https://review.firstround.com/give-away-your-legos-and-other-commandments-for-scaling-startups/ • How to Work with Designers: https://medium.com/the-year-of-the-looking-glass/how-to-work-with-designers-6c975dede146 • Product Management Mental Models for Everyone: https://blackboxofpm.com/product-management-mental-models-for-everyone-31e7828cb50b • Schlep Blindness: https://www.paulgraham.com/schlep.html • Startup = Growth: https://paulgraham.com/growth.html • The Four Fits: https://brianbalfour.com/four-fits-growth-framework • The Market Curve: https://medium.com/sequoia-capital/the-market-curve-44097b626f6d • The Next Feature Fallacy: https://andrewchen.com/the-next-feature-fallacy-the-fallacy-that-the-next-new-feature-will-suddenly-make-people-use-your-product/ • We Don’t Sell Saddles Here: https://medium.com/@stewart/we-dont-sell-saddles-here-4c59524d650d • What Makes a Strong Product Culture?: https://www.bringthedonuts.com/essays/what-makes-a-strong-product-culture/ To hear more, visit www.lennysnewsletter.com