An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)

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Vijay Iyengar is Head of Product at Mixpanel, and similar to myself, came from an engineering background before transitioning to product. In today’s episode, he explains how Mixpanel has evolved its growth strategy from a fast-paced, feature-focused approach to a more deliberate approach that prioritizes design and user experience. He also shares how Mixpanel irons out customer problems, including implementing internal tools that allow engineering and product teams to respond to customer feedback directly. Additionally, Vijay shares his top SaaS products, books, frameworks, and more. Tune in to gain valuable insights from a seasoned product leader.

Find the full transcript here: https://www.lennyspodcast.com/an-inside-look-at-mixpanels-product-journey-vijay-iyengar-head-of-product/#transcript

Where to find Vijay Iyengar:

• Twitter: https://twitter.com/vijayiyengar

• LinkedIn: https://www.linkedin.com/in/vijay4/

Where to find Lenny:

• Newsletter: https://www.lennysnewsletter.com

• Twitter: https://twitter.com/lennysan

• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

Referenced:

• Mixpanel: https://mixpanel.com/

• Figma: https://www.figma.com/

• Notion: https://www.notion.so/

• “Shape Up: Stop Running in Circles and Ship Work That Matters”: https://basecamp.com/shapeup

• The RICE prioritization framework: https://www.productplan.com/glossary/rice-scoring-model/

• BigQuery: https://cloud.google.com/bigquery

• Census: https://www.getcensus.com/

• Zoom: https://zoom.us/

• FigJam: https://www.figma.com/figjam/

• A Data Stack for PLG teams: https://mixpanel.com/blog/data-analytics-product-led-growth/

• Product analytics in the modern data stack: https://mixpanel.com/blog/mixpanel-partners-with-census-to-bring-product-analytics-to-the-modern-data-stack/

• Snowflake: https://www.snowflake.com/en/

• Amazon Redshift: https://www.amazonaws.cn/en/redshift/

• Event-Based Analytics: https://developer.mixpanel.com/docs/under-the-hood

• The Goal: A Process of Ongoing Improvement: https://www.amazon.com/Goal-Process-Ongoing-Improvement/dp/0884271951

• Cool Gray City of Love: 49 Views of San Francisco: https://www.amazon.com/Cool-Gray-City-Love-Francisco/dp/1608199606

• The West Wing Weekly podcast: http://thewestwingweekly.com/

• WeCrashed on AppleTV+: https://tv.apple.com/us/show/wecrashed/

• Severance on AppleTV+: https://tv.ap