Eco Claims Under Scrutiny in Travel Ads | Leicester News

Travel ads got a wake-up call when the Advertising Standards Authority flagged companies like DialAFlight, loveholidays, and Thomas Cook for misleading claims—using “eco” terms without real environmental proof. Though the companies argued they were just relaying hotel names or existing branding, the ASA said consumers still get misled. In response, loveholidays cleaned up its listings and Thomas Cook blocked risky search terms. This case highlights how even middlemen in travel advertising must ensure honesty—because when you see “eco,” you expect substance, not just a catchy label.

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