138: The DANGERS of Brand Hashtags (And How To Avoid A #Lawsuit)

Truth be told, social media hashtag strategies are becoming more complex by the day. The algorithms change on a dime and even seasoned business owners feel like they take one step forward and two steps back. Not to mention shadowbanning (where you can use one wrong hashtag that leaves you in the dark for an extended period of time) OR all the legal implications of using brand hashtags and potential copyright infringement. It can be tempting to crawl into a metaphorical hole and never t...