Jed Berger, Kenneth Cole Global President and CEO, is building something rare in business today — a brand that grows because it stands for something bigger. In his third appearance on Lead the Team , Jed reveals the hidden advantage behind Kenneth Cole’s continued success… and how purpose became their ultimate performance driver. “Purpose can’t just be a campaign. It has to live in every part of the company.” — Jed Berger, Kenneth Cole CEO What stood out to me is how Jed turns values into velocity. It’s not theory — it’s execution, culture, and results working in sync. If you’re leading a team, scaling a company, or just trying to build something that lasts… This episode shows how to align purpose with performance — and win the right way. ----- Follow Jed on LinkedIn: https://www.linkedin.com/in/jedalexanderberger/ ----- Connect with the Host, #1 bestselling author Ben Fanning Speaking and Training inquires Subscribe to my Youtube channel LinkedIn Instagram Twitter