Law Abiding Biker Store Job Opening: Assistant Store Manager | Career Track

For over a decade, Law Abiding Biker has been built by riders, for riders. What started as a passion for American V-Twin motorcycles has grown into one of the largest Harley-Davidson and Indian motorcycle media platforms in the world—while staying true to our core mission: bikers helping bikers. As we continue to grow at a rapid pace, we're opening a rare opportunity for the right person to step into our team as an Assistant Store Manager, with a clear path to becoming Store Manager. This isn't a typical retail job—it's a leadership role inside a rider-run, bootstrap company that lives and breathes the motorcycle lifestyle. If you're passionate about motorcycles, love helping fellow riders, and want more than "just a job," keep reading.

Assistant Store Manager (Growth Track to Store Manager) Position Overview

Company: Law Abiding Biker™ Media & Law Abiding Biker™ Store Location: Yakima, Washington (on-site, daily presence required)f Position Type: Full-time, salaried Growth Path: Promotion to Store Manager after ~12 months based on performance Compensation: Very competitive salary + performance bonuses (increase upon promotion)

Who We Are

Law Abiding Biker™ Media and the Law Abiding Biker™ Store are built by bikers—for bikers.

We are one of the largest American V-Twin Harley-Davidson / Indian motorcycle media brands in the world, with a massive YouTube audience, the #1 listened to motorcycle podcast globally, and a rapidly scaling international e-commerce store shipping motorcycle parts worldwide.

We are not a corporate giant. We are a bootstrap company of riders helping riders.

We don't just sell parts—we:

• Test them
• Install them
• Ride with them
• Review them
• Film them
• Teach bikers how to install them themselves

Customer service, integrity, and real-world riding matter here.

The Role: Assistant Store Manager

This role is designed for a highly driven, motorcycle-obsessed leader who wants to grow into a full Store Manager position within approximately one year.

You will be trained, supported, and trusted—but you must be self-motivated, fast-learning, confident, and comfortable wearing many hats in a fast-scaling business.

This is not a slow-paced or retirement role. This is one of the most exciting jobs in the motorcycle industry—for the right person.

Core Responsibilities Store & Operations Leadership

• Assist in overseeing daily store operations
• Inventory oversight, fulfillment workflows, and shipping operations
• Maintain organization, efficiency, and accountability across the store
• Help manage and lead employees (shipping, inventory, support roles)
• Grow into full responsibility for store operations over time

Customer Service & Communication

• Respond to customer emails and inquiries with professionalism and empathy
• Assist walk-in customers at the Yakima location
• Maintain high emotional intelligence—we value our customers deeply
• Resolve issues calmly, fairly, and efficiently

Motorcycle Product Knowledge

• Learn, understand, and confidently explain motorcycle parts we sell
• Answer fitment, benefit, and usage questions for Harley-Davidson & Indian motorcycles
• Leverage personal riding and wrenching experience to help customers
• Continuously learn new products and systems

Media & Brand Participation

• Appear on camera for YouTube content when needed
• Participate in live and recorded podcast episodes
• Speak clearly, confidently, and professionally on video and audio
• Represent the Law Abiding Biker brand publicly and authentically

Software & Systems

• Daily use of Shopify (POS + online store backend)
• Comfortable working entirely in the Apple / Mac ecosystem
• Use and learn various software platforms (inventory, logistics, communication)
• Embrace AI tools (ChatGPT, workflow AI, etc.) as part of operations
• Heavy daily computer usage is required

Industry & Growth Opportunities

• Communicate with vendors, distributors, and partners
• Attend industry events, distributor shows, or brand meetings (occasionally)
• Possible travel for projects, shoots, or events
• Participate in scaling systems and improving workflows

Required Qualifications (Non-Negotiable)

• Lives in or near Yakima, Washington (daily on-site presence required)
• Owns and actively rides an American-made V-Twin motorcycle (Harley-Davidson or Indian)
• Deep passion for the motorcycle lifestyle and community
• Strong computer and smartphone skills and comfort in the Apple ecosystem
• Ability to lift and move heavy boxes and equipment
• Comfortable on camera and speaking into microphones
• Willingness to work weekends and some extended hours
• Highly self-motivated, adaptable, and accountable

Strongly Preferred (Huge Advantages)

• Experience wrenching on your own Harley-Davidson or Indian motorcycle
• Prior experience with Shopify
• E-commerce, retail, or operations leadership experience
• Familiarity with AI tools and modern workflows
• Experience managing employees or teams
• Strong written and verbal communication skills

Work Environment & Culture

• Fast-paced, high-energy, growth-oriented
• Hard work—but a lot of fun
• Bikers, riders, and real humans—not corporate robots
• Family-oriented and flexible when life happens
• Everyone wears multiple hats
• We fix problems—we don't ignore them

If you love motorcycles, people, and building something meaningful, this is one of the best jobs you'll ever have.

Compensation & Growth

• Competitive salaried position
• Performance-based bonuses
• Defined path to Store Manager within ~12 months
• Salary increase upon promotion
• Long-term growth potential in a rapidly expanding brand

How to Apply (Important)

We don't do things the traditional way, so here's what you need to do if you're interested.

To apply, you must submit a 5-minute video (no longer—we will not review longer videos).

Video Requirements:

• Create a video in any style you want. Feel free to be creative or not.
• Include:
  • Sell yourself to us in the video and why we should hire you over other candidates.
  • HERE ARE SOME BASIC IDEAS BUT DON'T LIMIT YOURSELF:
    • Who you are & your background
    • Your motorcycle history (what you ride, how you ride, wrenching experience)
    • Why you want to work at Law Abiding Biker
    • What skills you bring to the table
    • Past experience and expertise
    • Why you're the right pers