Casey Shaw is a product designer who has played an important role in outdoor apparel design and fabrication through his work at Cloudveil, Arcteryx and Patagonia. There’s a good chance he has contributed directly or indirectly to one of your favourite pieces of outdoor apparel. This episode is a wide-ranging conversation about how Casey approaches product design, how he thinks about innovation and the stories behind some of his favourite projects. He truly is a polymath and this conversation barely scratches the surface of his wide-ranging interests and skill sets. Here are just a few of the interesting topics he covers in this conversation: * Why climbing is the best activity for testing apparel * Tuning racing motorcycles & sound frequencies * Designing for a very specific activity leads to better products in general * Using cleverness (instead of money) to solve problems * The story of creating the Atom LT for Arcteryx * Working for Yvon Chouinard * Designing the worlds best down parka * Having a process for problem-solving * Measuring is as important as making * The theory of comfort * Risk with discretion can be a tool * Finding the sublime balance in life and innovation The KORE Podcast is a production of the Kootenay Outdoor Recreation Enterprise. Learn more about KORE and the podcast: https://koreoutdoors.org/podcast/ KORE Outdoors gratefully acknowledges the financial support of the Province of British Columbia. #koreoutdoors #craftgearfromhere
