Greg McDonald is the General Manager of Ridley’s Cycle, an independent bike retailer with three locations in Calgary and a very successful online store. Greg is also a board member of the National Bike Dealer’s Association and, prior to Ridley’s, he was a sales rep in the outdoor and bike industry. In this episode we discuss the current situation in the bike industry and the challenges many retailers and brands are facing. We learn about some of the issues that led to the situation as well as some potential solutions. We also get into the details about how brands can better support retailers through improved sales programs and partnerships that create win-win situations at every level of the industry. The KORE Podcast is a production of the Kootenay Outdoor Recreation Enterprise. Learn more: https://koreoutdoors.org/podcast/ KORE Outdoors gratefully acknowledges the financial support of the Province of British Columbia. #koreoutdoors #craftgearfromhere
