Friday Focus is your weekly mini-series from KGCI Real Estate On Air —a deep dive into one theme, broken into tactical, easy-to-implement episodes. Every Friday and Saturday, we unpack the strategies, scripts, and systems agents use to win more business—without the fluff. Catch every episode in the series to get the full picture, and put these moves into play by Monday. Summary: This episode demystifies the process of analyzing a potential Short-Term Rental (STR) investment, focusing on a powerful guideline known as the 15% Rule . Learn exactly what the 15% Rule is, how to calculate it, and why it's a critical initial filter for identifying profitable Airbnb or Vrbo properties. We break down the key financial metrics, expenses, and operational considerations necessary to confidently assess an STR deal before diving into detailed financial projections. Ready for more? Subscribe to KGCI Real Estate On Air and grab the Always Free Real Estate On Air Mobile App for iPhone and Android . Inside, you’ll find our complete archive, 24/7 stream, and every Friday Focus mini-series—ready when you are.
