The Ultimate Real Estate Content Calendar Build a Brand That Gets Clients

Summary:

Ian Wheatley hosts social media experts Gogo Barsky, Tina Belliveau, and Hailey McCrary to break down a functional content system that balances personality with professional consistency. The episode challenges agents to stop hiding behind house photos and adopt the "90% rule," placing their own faces at the center of their brand to build lasting trust. Key tactical advice includes organizing phone albums every Sunday, leveraging CRM-linked landing pages for lead capture, and using "boring" but effective repetition across email and social media