The CEO Playbook: Scaling From 12 to 80+ Agents Through Purposeful Growth

Summary:

In this episode, host John Kitchens interviews Brett Sikora on the transition from accidental growth to intentional scaling. Sikora details how his team doubled down during market shifts, growing from a small group to over 80 agents by identifying specific "avatars" and implementing a strict 10% conversion rate for recruiting. Agents and team leaders will learn the importance of protecting culture, understanding true profitability versus "messy" team growth, and why 1-on-1 coaching is the most effective lever for increasing per-agent productivity.