The 93% Problem: How GEO and AI Redefine Real Estate Agent Visibility

Summary:

In this forward-looking episode, guest Eric Post explains "The 93% Problem"—the reality that the vast majority of agents are invisible to modern AI-driven search engines. The discussion moves beyond traditional SEO into Generative Engine Optimization (GEO), teaching agents how to ensure ChatGPT, Perplexity, and Google Gemini cite them as local authorities. Post provides a tactical roadmap for structuring content so AI "agents" can find, verify, and recommend you. This is a critical listen for agents wanting to dominate the next era of digital lead generation before the 2026 shift fully takes hold.