State of Business 2026: Mastering AI and Time Value with Gogo Bethke

Summary:

Gogo Bethke joins John Kitchens to discuss the "State of Business" for 2026, focusing on how the acceleration of technology allows agents to work less while making more. Gogo shares how she uses AI to create content in seconds—even replacing her physical presence in videos—to sustain a 15-hour work week. The episode provides a practical framework for calculating your true hourly rate to filter "good" ideas from "great" ones, emphasizing that agents must prioritize human connection and "unreasonable hospitality" to thrive in an automated market.