Mastering Social Media: How to Generate Consistent Real Estate Leads for Free

Summary:

Top-producing lender Caitlin Ward joins host Carly Peterson to discuss building a real estate business through social media marketing. Ward emphasizes that social media acts as a free, 24/7 drip campaign and lead-generation engine that works even when agents are unavailable. Listeners will learn the "Three Es" of content—Educational, Emotional, and Entertaining—and how to use Instagram’s inbox features as a built-in CRM to track and flag hot leads. The episode provides tactical advice on leveraging existing personal networks rather than starting new business pages from scratch.