Mastering Expired Listings and Scaling Your Business with YouTube Strategy

Summary:

Kathy Byrnes interviews top producer Josh Finnegan about scaling a real estate business from cold calling expired listings to over $18 million in YouTube-generated sales volume. Josh explains his transition from phone prospecting discipline to organic relocation video strategies and emerging Artificial Intelligence Engine Optimization (AEO). The conversation covers script internalization, onboarding buyer agents, leveraging multi-channel video content, and publishing strategy blogs designed specifically for AI indexing.