Marketing Your Listings for Maximum Speed and Brand Authority in 2026

Summary:

Hosts Ali Garced & Shelby Johnson break down listing marketing as the third critical component for selling properties fast. Shelby outlines her full media day process, including 3D Matterport tours, professional photos, aerial drone shots, and tailored video walkthroughs. The discussion covers multi-channel promotional tactics—such as Facebook targeted ads, Every Door Direct Mail (EDDM) route strategy, systematic Facebook group posts, coming-soon database teasers, and open house positioning—to maximize listing speed while expanding the agent's long-term brand.