Marketing Your Listings for Maximum Speed and Brand Authority in 2026

Summary:

Hosts Shelby Dodson and Ali Garced break down the marketing pillar of their three-part series on selling listings quickly while building long-term brand authority. They detail a comprehensive Media Day workflow including professional photography, aerial drone imagery, 2D floor plans, and 3D Matterport tours. Shelby explains how to execute paid meta ads, systematic social media posting via virtual assistants, and targeted Every Door Direct Mail (EDDM) route campaigns. Agents learn how to leverage "Coming Soon" status to capture unrepresented buyer leads and maximize open house attendance.