Engineering Scale: Systems, Virtual Staff, and Prolific Digital Marketing Strategies
Summary:
Mechanical engineer turned real estate mogul Larry Mastroperi shares his journey of building a portfolio of 150 units while scaling a high-output brokerage. Mastroperi details his transition from a single agent to a business owner supported by ten staff members, including seven full-time virtual assistants from Latin America. Agents will learn how to "future-proof" their business through systematic digital media, SEO, and rigorous recruiting standards that prioritize work ethic and personality over pre-existing skill sets.
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