Building a Probate Niche with Beti Bergman

Summary:

This episode is a highly tactical interview with guest Beti Bergman on how to successfully work with probate leads. Beti shares her personal journey and provides a step-by-step framework for building a profitable niche business. The conversation focuses on the importance of empathy, consistent follow-up, and a referral-based approach. The hosts and guest break down the entire process, from initial contact to securing a listing, offering specific advice on how to navigate the complex and emotionally sensitive probate market.