How campaigns define themselves

From Donald Trump’s “Make America Great Again” to Kamala Harris’ walkout song “Freedom” by Beyoncé, both presidential campaigns are trying to solidify their brands for larger audiences. Basil Smikle is a political strategist, policy advisor and professor of practice and director of the nonprofit management program in the school of professional studies at Columbia University. He joins host Krys Boyd to discuss how campaigns brand themselves, how they attempt to label each other, and what voters actually respond to in the end.