Matthew Holman runs Subscription Prescription and is obsessed with getting subscription eCommerce right. Helping brands via his newsletter, podcast and fractional subscription leadership consulting. In this episode, we discuss: The #1 mistake brands make when setting up subscriptions (and how to fix it!) Why offering a free gift beats discounts for keeping subscribers longer The crucial 14-day window that makes or breaks customer retention How to turn your best customers into super fans who buy more and refer others! Dive in: [05:12] Subscription isn't just retention. [08:35] Subscription strategy debate. [09:29] Boosting subscription conversions strategies. [15:26] Enhancing subscription offers effectively. [18:12] Discount strategy beyond price cuts. [20:38] Effective email engagement strategies. [24:48] Maximize value from super customers. [27:51] Insider Tips from Matthew! Find the notes here: https://keepopt.com/246 Get your Personalised Retention Playbook from YOCTO >>> https://keepopt.com/yocto **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
