Sara Bodner’s spent many years working at digital marketing agencies, and she’s currently working in-house as the Hospitality Marketing Manager at Eden Resort & Suites. In this episode, we discuss: The AI strategies marketers are using to craft customer avatars that convert Why starting with human insights is crucial before involving AI Pro tips for creating avatars that resonate with your audience's emotions How to leverage reviews and team insights for next-level personalization Dive in: [04:15] Creating, sharing, and refining content using AI. [07:50] AI helps understand users, systemize insights efficiently. [12:22] Research, analyze reviews for authentic customer language. [15:03] Start with basic AI tools, focus prompts. [17:40] Describe product, avatar, before/after states, pain points. [21:53] Tailor document for team-specific needs. [25:12] Insider Tips from Sara! Find the notes here: https://keepopt.com/237 Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
