#816: The Broccoli Business: Building a Niche Everyone Needs but Nobody Talks About with Renee Velasquez

What do you do when you have all the pieces of a great business but no clear horizon to aim them at?

On this episode of Coffee and Coaching, Renee Velasquez is back on the hot seat. Renee has been in real estate since 2008 and has built an 18-plus year sphere-based business, plus an investment portfolio of seven short-term rental properties with an eighth potentially on the way. After caring for both of her parents through the end of their lives, she discovered a huge underserved opportunity: educating families through one of the most necessary, least talked about parts of real estate.

Renee doesn’t have a strategy problem. She has a clarity problem. We dig into why good is the enemy of great, why drifting kills momentum, and how a six-year horizon tied to her youngest child’s graduation can become the BHAG that turns momentum into direction. I also walk Renee through an AI exercise to uncover her unfair advantage and design the fastest market test to prove people will pay for it.

If you’ve ever felt like you have everything working but still can’t name exactly where you’re headed and by when, this episode is for you.

Key Topics Covered

* Renee’s origin story: getting licensed in 2008 and weathering both the crash and COVID

* Building a seven-property short-term rental portfolio alongside a sphere-based sales business

* How caring for aging parents revealed an underserved community of families and adult children

* The difference between a will that states intentions and the legal ability to carry them out

* “The broccoli problem”: making necessary but unsexy content something people want to watch

* Why 51% of home buyers now start their search on YouTube, and why most viewing happens on a TV

* Why good is the enemy of great, and how drifting and complacency stall growth

* Setting a BHAG: using a three-year and six-year horizon to create a dated destination

* Painkiller vs. vitamin: the three things people actually pay for (money, time, and status)

* An AI exercise to uncover your unfair advantage and design the cheapest market test for one real payment in seven days

* The duality opportunity: a consumer-facing education play plus training that equips other agents to serve families with empathy

“A vitamin can make you some money, but a painkiller gets you rich.” — John Kitchens

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