#815: From Zero to Hero: Transforming Real Estate with Discipline and Consistency with Rodolfo Carvalho and Nuno Batista

From John Kitchens Coach Podcast Experience John Kitchens

In this episode, I sit down again with Rodolfo Carvalho and Nuno Batista, the first eXp Icon agents out of Portugal, for a five-year check-in on the discipline, consistency, and marketing obsession that took them from 35,000 in GCI to a projected 10X this year. Rodolfo and Nuno break down exactly what changed in their mindset and their daily habits, why they call it the honey badger approach, and how shifting from “best agent” to “best marketer” unlocked a level of growth most teams never reach. We also get into what real estate looks like outside the US and Canada, and why having the right mentor matters no matter where you’re doing business.

Key Topics Covered

* The Honey Badger Mentality — why discipline and consistency beat talent every time, and how Rodolfo and Nuno used it to chase a 10X year

* Green Blocks and Daily Non-Negotiables — Nuno’s exact time-blocking system for prospecting, follow-up, and content creation

* Thinking Like a Marketer, Not Just an Agent — how that mindset shift unlocked growth neither of them expected

* Celebrity Positioning and Local Authority — billboards, consistent video, and building recognition in a smaller market

* Sell It, Reinvest It — why reinvesting into marketing before it’s comfortable is non-negotiable for scaling

* Real Estate Outside the US — how Portugal’s lack of a shared MLS changes the game, and why listings (not buyers) drive predictable income

* The Value of a Mentor — why guidance matters more than access to tools alone

“Discipline and consistency will outperform talent every single time. The honey badger doesn’t care.” — John Kitchens

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