#804: Real Estate Is a Contact Sport: Brandon Town's Playbook for Winning the Toughest Market in Decades

This is, on record, the toughest real estate market in at least two decades, and most agents are still operating on habits built during the easy years. In this episode, John Kitchens sits down with Brandon Town, who has built one of the largest Canadian organizations within eXp Realty over the past decade, mentoring hundreds of agents while leading a high-performing team across Ontario. Brandon Town shares exactly what it looks like to take market share while everyone else pulls back. He breaks down why real estate is a contact sport, how many touches it actually takes today to move a prospect, why in-person events are the single best way to stay top of mind with a database, and why the marketing meeting is the one meeting that heads of every real estate business can never skip. Key Topics Covered: Why real estate is a contact sport, and what that means for how you spend your day The habits that formed during the easy years of 2020 and 2021, and why they're killing business today How many touches it actually takes to convert a prospect in this market Using texting, video, email, and AI together in a follow-up system Why in-person events are the number one way to stay top of mind with your database The law of reciprocity and how giving real value drives referrals Why environment and community matter more than ever in a tough market Why the marketing meeting is the most non-negotiable meeting for any agent or team leader Becoming a marketer who happens to sell real estate Notable Quote: "You have to become world-class at inviting." - Brandon Town, quoting Vincent Koo Connect With Us: Ready to buy back 15-plus hours a week without guessing between AI and hiring? Save your seat at 7FigureBP.com for our live Thursday training. Want a plan built around your business? Book your 7 Figure Audit at 7figurecall.com. Follow us on Instagram, LinkedIn, and Facebook @johnkitchenscoach.

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