#173 WHO are you at your CORE?

What are core values? Why are they important? And how can they help you in your personal life and business? Core values are the guiding principles that dictate how we live and work. They are the things that we believe in and stand for. They can also be immensely helpful in assisting us with big and minor decisions. For example, let's say you're a real estate agent who is trying to decide whether or not to take on a new client. If one of your core values is "integrity," then you'll want to make sure that the client is someone who you can trust and who will treat you fairly. On the other hand, if your core value is " excellence," then you'll want to be sure that the client is someone who is willing to work hard and is interested in getting the best possible results. In addition to making decisions in our personal lives, core values can also be helpful in making decisions in our businesses. For example, let's say you're a life coach who is trying to decide whether or not to take on a new client. If one of your core values is "compassion," then you'll want to be sure that the client is someone with who you feel empathy and who genuinely wants to improve their life. However, if your core value is "tough love," then you may be more likely to take on a client who challenges you and pushes you out of your comfort zone. Ultimately, core values are incredibly important because they help us to stay aligned with our beliefs and our goals. When we know what we stand for, it's much easier to make decisions that are in line with who we are and what we want to achieve.

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