620 The Real Reason Clients and Staff Resist Change [Here’s what to do about it]

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In this episode, I break down five change management traps inside accounting firms, from overwhelming the team with too much change to letting C and D clients block the firm you actually want to build. I also talk about niche opportunities in soccer and space accounting, recurring AI workflows, Intuit’s stock drop, simplifying client onboarding, rolling out Claude to a team, trial balance workflows, and how large a solo AI-powered firm could become.

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// Chapters:
00:00 - Getting Everyone Aligned
01:19 - The Dirty Dozen Returns
02:12 - Change Management Traps
02:18 - Trap #1: Change Overload
06:10 - Trap #2: Incentives Gap
09:00 - Trap #3: Quiet Skeptics
15:17 - Trap #4: Carve-Out Clients
18:17 - Trap #5: Adoption Letdown
21:49 - Change Management Recap
22:27 - Accountants Power The World Cup
22:39 - Niche Of The Week
24:33 - Passion-Driven Firm Niches
27:47 - Space Accounting Returns
30:58 - Mailbag Begins
31:29 - Building Recurring AI Workflows
34:23 - Should I Sell Intuit Stock?
38:07 - Simplifying Client Onboarding
42:13 - Rolling Out Claude To A Team
44:42 - Trial Balance After Engagement Manager
49:27 - Fear Of AI Tool Switching
51:05 - How Big Can A Solo AI Firm Get?

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