Tech Trailblazers: Recognition That Reaches the Whole Team | An Interview with Rose Ross | An Analog Brain In A Digital Age With Marco Ciappelli

PODCAST EPISODE | An Analog Brain In A Digital Age With Marco Ciappelli

Fifteen years ago, Rose Ross brought a client an idea for an awards program built specifically for enterprise tech startups. The client passed. She built it herself — and the Tech Trailblazers have been running ever since, independent, judged by practitioners, and open for entries until 3 September.

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There are couches on the upper floor at ExCeL London where the glass opens onto the water, and every June I promise myself I will sit there and have one unhurried conversation with somebody worth an hour. Every June I walk past them carrying a bag of microphones. Rose Ross and I both did exactly that at Infosecurity Europe, so we recorded this weeks later and six thousand miles apart, and it worked out fine. Good ideas survive bad timing.

Rose knows something about that. Fifteen years ago she brought a client an idea — an awards program for enterprise tech startups, the companies that had no category of their own. The client passed. She built it herself, gave it a better name than Global Innovation Awards, and asked Joe Baguley to judge. He said yes immediately. When someone like Joe says yes, she told me, you know you are onto something. Fifteen years later the Tech Trailblazers are still running, still independent, and now cover everything from storage and security to quantum and robotics, plus categories for the founders and the investors behind them.

I have been around enough award programs to have opinions. Plenty of them are a night out: you put on the jacket, you eat the food, you take the photo, and by Monday the trophy is a doorstop. What Rose built works differently, and the difference is by design.

Start with who does the scoring. Rose stays out of it completely, on the reasoning that nobody needs a PR person picking winners — she said it before I could. The judges are practitioners who know a category well enough to read a claim and tell whether it holds. Startups are scored against startups, apples with apples and pears with pears, so a young company is never dropped into a popularity contest against an incumbent. The criteria cover innovation, market readiness and leadership, and then each judge gets a free card: points awarded on instinct alone. I like that card more than I probably should. It concedes that expertise is partly something you feel and cannot fully write down, which is a rare concession in an industry that would prefer everything be a dashboard.

Then the shortlists go in front of a thousand CIOs, CISOs and technology buyers around the world, and the promotion keeps going long after the announcement — a weekly roundup of what the alumni are doing, coverage where it can be earned, a podcast recording with Rose for every winner. Risk Ledger took the security category a couple