It's Obvious

"It's Obvious" is hosted by Kierra Conover, a marketing strategist helping service providers become the obvious choice in their industry.Kierra brings 13 years of corporate marketing experience from Gap Inc. and has built a six-figure agency from scratch. She's helped 30+ entrepreneurs generate over $500K in sales.And in that time, she noticed something important: most of the marketing advice online is not made for service-based businesses.It's designed for coaches, course creators, and digital product sellers—people who sell education, not done-for-you or done-with-you services. Which is why it feels off when you're told to host a webinar to sell your $10K branding package, run a five-day challenge to sell your operations management package, or build a workshop to get leads for your catering services.When in reality, there's an entirely different approach that needs to happen when you're selling hands-on, custom services that require trust, time, and a completely different sales