Ep. 5 - Content vs Clickbait

This week on Iron Culture Eric and Omar reflect on the decisions content producers make in the fitness industry. While snake oil peddlers are abundant, even well meaning, well informed leaders have to figure out how to help as many people as possible without losing the quality and utility of their message. In this episode Omar and Eric reflect on their own content and where they personally try to find the balance between building a broader reach without turning away from their mission statements.