Warning: Don't make your strategy fit your investments (or let anyone else do it)

One of the biggest mistakes that people make is deciding to invest in a few assets/investments and then, after that, figure out what their strategy looks like. Worse still, many financial services and property businesses do this too. They market investments that initially appear attractive but ultimately won’t help you achieve your goals. I outline why this is a very bad approach and what to do instead. Sexy investments sell The most successful way to sell investments is to market them using ...