442 Francisco Roque de Pinho – Don't say regenerative if you want to raise capital

What if the best argument for regenerative agriculture isn't the planet, but the profit? Francisco Roque de Pinho didn't set out to become a regenerative farmer. He came from capital markets, carbon trading, and strategic consulting — and stumbled into farmland management when distressed clients needed someone to rescue underperforming assets in Uruguay. What he found, through trial and careful observation, was that precision grazing — intensive rotational cattle management on short cycles — ...